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|Session Name:||How to Get Started with Marketing Your Indie Game|
|Speaker(s):||Joel Dreskin, Justin Woodward|
|Company Name(s):||Independent, Interabang Entertainment|
|Track / Format:||Business & Marketing|
|Overview:||For those who want to earn a regular income from indie games, marketing can be as vital to success as the game itself. Some look at this in the abstract --- as something that they should get to at some point. Too frequently, they never dive in to it at all, or do so very late. This session provides expert advice from two perspectives: a marketer who has driven launches for a range of releases and an indie who has been heavily involved in the community, notably through his own game. The two speakers have worked together on the Media Indie Exchange press events for indies.|