You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name: Rise of the Machines: The Programmatic [R]evolution of UA for Mobile Games (Presented by Fiksu)
Speaker(s): Glenn Kiladis
Company Name(s): Fiksu
Track / Format: Business & Marketing
Overview: Mobile game developers and publishers have long been on the forefront of user acquisition strategy and tactics, constantly testing and evaluating new traffic sources, ad creatives, and targeting capabilities. Although we're not talking SkyNet, the machines are now harnessing the power of programmatic mobile ad tech, where optimization algorithms rule and artificial intelligence is making hundreds of thousands of buying decisions every second. Join us to understand how your UA team can automate the process of cost-effectively identifying best-performing creative and targeting options for bringing in new players. We'll also show how programmatic buying makes Facebook, Twitter, and RTB display & video more effective for both finding scalable sources of new players and reengaging with your base.

GDC Next 2014

Glenn Kiladis

Fiksu

free content

Business & Marketing

Business & Marketing


UBM Tech