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|Session Name:||Rise of the Machines: The Programmatic [R]evolution of UA for Mobile Games (Presented by Fiksu)|
|Track / Format:||Business & Marketing|
|Overview:||Mobile game developers and publishers have long been on the forefront of user acquisition strategy and tactics, constantly testing and evaluating new traffic sources, ad creatives, and targeting capabilities. Although we're not talking SkyNet, the machines are now harnessing the power of programmatic mobile ad tech, where optimization algorithms rule and artificial intelligence is making hundreds of thousands of buying decisions every second. Join us to understand how your UA team can automate the process of cost-effectively identifying best-performing creative and targeting options for bringing in new players. We'll also show how programmatic buying makes Facebook, Twitter, and RTB display & video more effective for both finding scalable sources of new players and reengaging with your base.|