You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Building for the Masses: How to Develop a Marketable Game in Today's Crowded App Market (Presented by GREE)

Overview:

This talk will explore the world of free-to-play mobile games publishing and discuss what developers should do to ensure successful conversations with potential publishing partners. The presentation will discuss what key areas developers should consider in the development process including: (1) Story (2) Technology and (3) Platform focusing on areas like building a strong game for larger audiences and innovative technologies or infrastructures developers should look at. The talk will conclude with recommendations on how developers, regardless of size, can better market themselves to publishers once these three elements are incorporated.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Neil Haldar
  • GREE International Inc
  • free content
  • Business & Marketing
  • Business & Marketing