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The Number One Educational Resource for the Game Industry

Session Name:

Building for the Masses: How to Develop a Marketable Game in Today's Crowded App Market (Presented by GREE)


This talk will explore the world of free-to-play mobile games publishing and discuss what developers should do to ensure successful conversations with potential publishing partners. The presentation will discuss what key areas developers should consider in the development process including: (1) Story (2) Technology and (3) Platform focusing on areas like building a strong game for larger audiences and innovative technologies or infrastructures developers should look at. The talk will conclude with recommendations on how developers, regardless of size, can better market themselves to publishers once these three elements are incorporated.

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  • GDC Next 2014
  • Neil Haldar
  • GREE International Inc
  • free content
  • Business & Marketing
  • Business & Marketing