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|Session Name:||Privacy and Data Collection in Mobile Apps|
|Track / Format:||ADC|
|Overview:||It's vital to know where and how data will flow when your app is used, and who is in control of the data throughout the lifecycle of the app. User privacy is, unfortunately, an afterthought for most developers. What are you signing your users up for by dropping in that third party analytics SDK? As with all aspects of software, privacy is much easier to consider from the outset of a project rather than as an afterthought.|