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|Session Name:||Games as a Service: Rebooting a 4-Year-Old Game to the Top of the Charts|
|Track / Format:||Production|
|Overview:||Halfbrick's chief product officer Ramine Darabiha tackles the age old question: can you make an old game new? Age of Zombies seemed to have run its course. Rather than sunsetting the game, Halfbrick's R&D team saw an opportunity to experiment with new ideas. The combination of new technology and rapid iterations saw the game soar to the top 20 of the US App Store, both for free and paid apps, four years after its release. Ramine will explain his process and philosophy of the reboot and how new or existing games companies should continue to realize the full potential of a game by coupling the Games as a Service model with disruptive updates.|