In today's ever more crowded world, standing out as an indie developer has grown more challenging. Traditional marketing and user acquisition costs are rising dramatically, particularly in the mobile world. Often indies lack resources for the sorts of customer acquisition done by larger firms. How can a small indie stand out? In this panel we'll bring together a group of highly successful developers who have managed to repeatedly place successful titles on the charts, sometimes working together and sometimes apart, using primarily grassroots methods. Listen to them discuss how they build community bot only with an audience but also with their fellow developers, and develop grassroots followings that make their businesses sustainable.