|Building Durable Mobile Franchises for the Western Market
|Track / Format:
|Smartphone & Tablet Games Summit
Did you know free users get access to 30% of content from the last 2 years?
|In a crowded App Store market, where mobile games can easily fade into an endless library of titles, Kabam's Weiwei Geng will discuss what it takes to build a great mobile game and maintain it for long-term success. Weiwei lends his knowledge and insight as an executive producer of Kabam's most successful mobile games The Hobbit: Kingdoms of Middle-earth and Kingdoms of Camelot: Battle for the North, which have each grossed more than $100 million since their 2012 debuts.