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|Session Name:||Building Durable Mobile Franchises for the Western Market|
|Company Name(s):||Kabam, Inc.|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||In a crowded App Store market, where mobile games can easily fade into an endless library of titles, Kabam's Weiwei Geng will discuss what it takes to build a great mobile game and maintain it for long-term success. Weiwei lends his knowledge and insight as an executive producer of Kabam's most successful mobile games The Hobbit: Kingdoms of Middle-earth and Kingdoms of Camelot: Battle for the North, which have each grossed more than $100 million since their 2012 debuts.|