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|Session Name:||Viewing the Casual Game Production through Anipop|
|Company Name(s):||Happy Elements|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Design and production of casual games have huge differences with traditional core games, especially reflected in the design philosophy, art visual effect settings, core experience polishing and etc. Rony Xu from Happy Elements will introduce the design and production process of Anipop to share the company's understanding on casual game design elements, summarize the core user experience key points of the casual games, and share the level design principals of the level casual games through actual operational data.|