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|Session Name:||Designing Educational Games: Not Just Child's Play|
|Speaker(s):||Matt Mayer, Nancy Lu|
|Company Name(s):||Director, Co-Founder|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Kids love games, particularly on phones and tablets. School subjects like Math and Science: not so much. As game designers, how can we focus kids' appetite for touch-based games into an educational direction? Nancy Lu from Piiig Inc. and Matt Mayer from ReignDesign share their experiences and best practices of developing apps which teach kids about scientific concepts, and how to keep your audience - of kids, and their parents, enthused.|