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Session Name:

Capturing Brain Waves that Make Players Can't Stop Playing to Create the High Retained New Player Experience


The importance of new player retention is self-evident. How to make players fall in love with the game and not stop playing is the concern of every game developer. As more and more hard core games have been released on mobile platforms, the high turnover of the players in early stage seems to be a problem with no solution. By studying the new player experience via neurological methods, we can go deep into the brains of players, detect activity changes in brains, objectively quantify the emotional reactions of players, further perceive the "cool" and "not cool" feelings of players, seize target and potential demands of players, as well as optimize new player tutorial and game content to make players immersed in the game not only simply increasing the retention, but also letting the players can't stop at all. This session will share new player experience rules found in neurological case study of various types of games, introduce how to comprehensively enhance the new player experience from images, feedback, gameplay, rhythm, guidance and goal setting, etc.

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  • GDC China 2014
  • Roy Tang
  • Brain Intelligence
  • free content
  • Design
  • Design