| Session Name: | 3 Monetization Metrics to Track Every Single Day (Presented by Chartboost) |
| Speaker(s): | Chung-Man Tam |
| Company Name(s): | Chartboost |
| Track / Format: | Monetization |
| Overview: | Building a profitable business in the F2P world is not easy. Which data should you be looking at everyday, no matter what, to delight your players and deliver the highest revenues for your game? In this session, we will equip you with the 3 most critical metrics to focus on so you can improve your revenue performance on a daily basis. You will learn how to maximize the value of the audience that you worked so hard to build as well as how to identify, segment and keep your valuable users. Picture yourself having more time to create extraordinary moments for your players, instead of spending hours and hours trying to make sense of loads of campaign data. We will provide you with the metrics that matter most and how best to optimize them to monetize better. |
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