Over the past 11 years, Alessandro Taini thought his strong vision to help Ninja Theory find their own space in the video game industry by doing things visually iconic. Ninja Theory games scream colour, when many others rely on muted tones. The studio created stylised, yet believable characters, when many others aim for realism. And they always look for the alternate view, challenging expectations, when many others settle for the norm. As Studio Art Director, Alessandro Taini will discuss how his work on Heavenly Sword, Enslaved: Odyssey to the West, DmC: Devil May Cry and the upcoming Hellblade, has made Ninja Theory games stand out from the crowd.