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|Session Name:||Opportunities in Asia: Insights and Strategies for Western Mobile Developers|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||With the Asian mobile gaming market predicted to exceed that of the U.S. very soon, the opportunity for mobile game developers in Asia has never been greater. This session will focus on the opportunity in Asia for Western developers, including an overview of the key markets of South Korea, Japan and China, as well as the complexities and differences of these markets vs. the West. Developers will leave this talk with a better understanding of the Asian mobile market, as well as what potential their mobile game(s) have in these rapidly evolving markets, and how to navigate them successfully.|