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|Session Name:||Funding for Real: In the Trenches, Lessons on Getting the Financing You Need|
|Speaker(s):||Jason Della Rocca|
|Company Name(s):||Execution Labs|
|Track / Format:||Business, Marketing and Management|
|Overview:||For many developers, getting funding is still one of the most complex and indecipherable processes on the path to success. This lecture will be a "from the trenches" reality check on how independent studios are getting projects funded and their companies financed today. Nitty-gritty advice on investor options, what each one is looking for, how to be "investable," stacking/layering options, what to watch out for, etc will be covered from first-hand experience in funding games and startups via Execution Labs, as well as case studies from across the industry.|