GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||How the Top 50 Use IAP that the Rest Don't|
|Track / Format:||Business, Marketing and Management|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels including how the top 50 did retention data, session length data, units sold and price data. We found what they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games do not do. We will share this research with developers in a fun, fast-paced session.|