| Session Name: | Art Direction Bootcamp: Building a Visual Threshold |
| Speaker(s): | Stuart Macdonald |
| Company Name(s): | Playraven |
| Track / Format: | Visual Arts |
| Overview: | This talk is intended to explore methods and thoughts on crafting accessible visually identifiable design within large projects with intended broad appeal. Stuart will describe his experiences on several projects and how they have formed thoughts on the use of visual stereotypes which help a large audience to engage with your world while supporting the more unique visual elements of a project. The challenge for the creative is to create something that balances this sense of familiarity with elements of an ownable look. |
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