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|Session Name:||'SimCity BuildIt' - What Did I Learn as a Game Designer?|
|Company Name(s):||Electronic Arts|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||This session will focus on problems and solutions when designing a F2P mobile game from a well-loved IP. How to combine open-ended simulation gameplay with F2P-mechanics and mobile UX from the game design point of view? How to meet the expectations of old fans of the franchise? The speaker will walk through the design process of SimCity BuildIt and talk about how the design process changed during the project. The talk will reveal multiple problems but also concrete examples of how the team was able to overcome these troubles. The talk will embrace agile, team-wide design processes and the strong UX- and user-centric approach for F2P mobile game design.|