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Session Name:

The Mobile Traps: How to Avoid the Most Common Mistakes Driving Mobile Gamers Away

Overview:

Mobile gaming is the fastest growing segment in the games market, accounting for nearly 40% of the global games industry. The opportunity is massive, but rising competition and the costs of gamer acquisition/retention are steadily increasing. It's more important than ever before to put out a successful game.
After conducting thousands of mobile game user tests, we have uncovered the most common traps companies fall victim to when developing a mobile game, including cryptic controls, unclear tutorials, genre conventions, and a failure to find that perfect balance of making a game both challenging and fun.
Michael Mace will reveal these mobile traps via real-world examples from top mobile games as well as provide attendees with useful tips on how to avoid them.

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  • GDC 2016
  • Michael Mace
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  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games