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The Number One Educational Resource for the Game Industry

Session Name: The Mobile Traps: How to Avoid the Most Common Mistakes Driving Mobile Gamers Away
Speaker(s): Michael Mace
Company Name(s): UserTesting
Track / Format: Smartphone & Tablet Games Summit

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Overview: Mobile gaming is the fastest growing segment in the games market, accounting for nearly 40% of the global games industry. The opportunity is massive, but rising competition and the costs of gamer acquisition/retention are steadily increasing. It's more important than ever before to put out a successful game.
After conducting thousands of mobile game user tests, we have uncovered the most common traps companies fall victim to when developing a mobile game, including cryptic controls, unclear tutorials, genre conventions, and a failure to find that perfect balance of making a game both challenging and fun.
Michael Mace will reveal these mobile traps via real-world examples from top mobile games as well as provide attendees with useful tips on how to avoid them.

GDC 2016

Michael Mace


free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games