|Session Name||The Mobile Traps: How to Avoid the Most Common Mistakes Driving Mobile Gamers Away|
|Track / Format||Smartphone & Tablet Games Summit|
Mobile gaming is the fastest growing segment in the games market, accounting for nearly 40% of the global games industry. The opportunity is massive, but rising competition and the costs of gamer acquisition/retention are steadily increasing. It's more important than ever before to put out a successful game.
After conducting thousands of mobile game user tests, we have uncovered the most common traps companies fall victim to when developing a mobile game, including cryptic controls, unclear tutorials, genre conventions, and a failure to find that perfect balance of making a game both challenging and fun.
Michael Mace will reveal these mobile traps via real-world examples from top mobile games as well as provide attendees with useful tips on how to avoid them.