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Session Name:

Changing with the Seasons: Rotating Content in Your Interactive Platform


In this talk Blair Ethington, the GM of CrowdStar's flagship app Covet Fashion, will discuss the benefits of constantly rotating in-game content as well as challenges, tips and case studies of employing these methods. Using stats and research from their highly successful app which draws 3M+ MAUs and features more than 4,000 in-season items from 160+ high end fashion brands, including Calvin Klein, BCBGMAXAZRIA, French Connection and many others, Blair will go over how a small team can accomplish consistent fresh content that produces big results.

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  • GDC 2016
  • Blair Ethington
  • CrowdStar
  • free content
  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games