|Track / Format:
|Free to Play Summit
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|Alphabear is an original word puzzle game by Spry Fox that was in development for a full year before it was released worldwide in July 2015 and continued to evolve dramatically. A year is an unusually long development time for a Spry Fox mobile title, particularly one that in theory should have been finished quickly because it was based on a game previously released. This lecture will share insights into the development and testing of Alphabear, why it took so long, what worked in the game and what didn't, and what was learned from the process.