| Session Name: | 'DomiNations' Year One: History Games As Live Service |
| Speaker(s): | Tim Train |
| Company Name(s): | Big Huge Games 2.0 |
| Track / Format: | Free to Play Summit |
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| Overview: | DomiNations launched on mobile on April 1st, 2015 to great fanfare, high reviews, and strong word-of-mouth from players, eventually becoming the top 3rd-party launch of the year. It seemed the mobile market was excited for a historical strategy game in the vein of Age of Empires and Civilization. Four months later the title had sunk far below the top-100 grossing and the studio contemplated a tightly constrained future for the game. The team had failed to launch with key drivers of retention and revenue, and spent most of 2015 scrambling to add those features. Brick-by-brick, and with the help of a great Asia launch, they managed to reverse the game's decline and ensure the future stability of the studio. |
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