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The Number One Educational Resource for the Game Industry

Session Name: You're Not Alone: A Backend Technology Solution Survey
Speaker(s): James Gwertzman
Company Name(s): PlayFab, Inc.
Track / Format: Free to Play Summit

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Overview: Developers no longer need to build the backend for a F2P game from scratch; nowadays there are hundreds of vendors in categories such as attribution tracking, advertising, customer service, localization, predictive analytics, A/B testing, tax calculations, profanity filtering, payment processing, and more.
This session will survey this ever-growing ecosystem, reviewing the leaders, and suggesting common scenarios that require linking technologies together. This is a "pedal meets the metal" talk on the reality of implementing an actual backend to support high-level concepts that other speakers in this summit will talk about, like boosting monetization, doing effective user acquisition, or using analytics effectively.

GDC 2016

James Gwertzman

PlayFab, Inc.

free content

Free to Play Summit

Social / Online Games