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|Session Name:||Stop Shooting Yourself in the Foot: 10 Elusive Secrets to Avoid Complete Commercial Failure|
|Speaker(s):||Jason Della Rocca|
|Company Name(s):||Execution Labs|
|Track / Format:||Independent Games Summit|
|Overview:||The barriers to entry continue to drop. Yet, the barriers to success are higher than they have ever been. Making a great game is the starting point. While we all know that marketing your game and building a community of fans are some of the ingredients to success, time and again developers make dumb business decisions that torpedo their chance to have meaningful business success. This session will dig into some not-so-obvious (that maybe should be obvious) secrets to ensure you don't completely bomb in the marketplace.|