You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Stop Shooting Yourself in the Foot: 10 Elusive Secrets to Avoid Complete Commercial Failure
Speaker(s): Jason Della Rocca
Company Name(s): Execution Labs
Track / Format: Independent Games Summit

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: The barriers to entry continue to drop. Yet, the barriers to success are higher than they have ever been. Making a great game is the starting point. While we all know that marketing your game and building a community of fans are some of the ingredients to success, time and again developers make dumb business decisions that torpedo their chance to have meaningful business success. This session will dig into some not-so-obvious (that maybe should be obvious) secrets to ensure you don't completely bomb in the marketplace.

GDC Europe 2016

Jason Della Rocca

Execution Labs

free content

Independent Games Summit

Independent Games