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The Number One Educational Resource for the Game Industry

Session Name:

SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention

Overview:

So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.

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  • GDC Europe 2016
  • Todd Harris
  • Hi-Rez Studios
  • free content
  • Business, Marketing and Management
  • Business & Marketing