|Trolls: The Cost of Doing Nothing
|Two Hat/Community Sift
|Track / Format:
|Business & Marketing
Did you know free users get access to 30% of content from the last 2 years?
|A healthy community is awesome for user retention, so how can industry professionals make communities better? This talk uncovers the impact that trolling and toxic behavior have on a game's success from a business perspective, answering such questions as "What is the long-term impact of doing nothing to curb abuse in gaming communities?" "How does toxicity influence a company's bottom line?", "What are the latest best practices to solve it?" Accompanying the analysis presented in this talk is a strategy to manage toxicity and help gaming professionals build communities that people love.