|Session Name:||'League of Legends' Client Update: Art Directing a Consistent and Scalable Interactive Brand Identity|
|Company Name(s):||Riot Games|
|Track / Format:||Visual Arts|
Sometimes there is only one way to fix a client that is so far gone: nuke it from orbit. In 2008, the 'League of Legends' team cranked out a client, so they could ship the game to players. They didn't have time to think about the client's creative direction or infrastructure. For years the client was a sub-optimal experience for players and developers. In this talk, 'League of Legends' art director, Laura DeYoung, will discuss how the team rebuilt the client to be functional and resonant with players while providing a flexible space for developers to build content. Topics include redefining an established brand's artistic direction, designing for future feature expansion, drawing inspiration from outside the game industry, and crafting style guides to fit your team's unique needs.