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|Session Name:||'Move or Die': Why It's Worth It to Chase Your Tail|
|Company Name(s):||Those Awesome Guys|
|Track / Format:||Independent Games Summit|
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|Overview:||'Move or Die' is an online friendship-ruining party game which has sold hundreds of thousands of copies on Steam since its launch in 2016. What's particularly notable is its continued post-release sales and support, with free thematic updates long after the game came out, as well as focusing on user-generated content. In this talk, Those Awesome Guys founder Nicolae Berbece will talk about how he handled the game's release, how they convinced big YouTubers to voice act for the game, how they got Rick and Morty as playable characters, how they translated the game in 25 languages with the help of the community, and a massive range of things that made the game just a bit more popular every time.|