This session will discuss social messaging games in the post-app era. Multi-player games for messaging platforms represent the latest big trend in the games industry, led by the launch of Facebook Instant Games. The games market will be changing considerably. In 2016 time spent on game apps decreased by 4%, while time spent in social and messaging apps grew by an astounding 394%. The reach of social messaging platforms with more than 4 billion active users worldwide, represents the biggest new opportunity for game developers in many years. However, the dynamics of this recent market are still to be set and understood. With 7 games released, CoolGames is one of the leading publishers for the Facebook Messenger platform. Laurens Rutten, CoolGames Founder & CEO, will share insightful data and lessons learned such as, what are the most relevant facts of this new market and how to succeed in the post-apps era?