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|Session Name:||The Importance of VIP in Free-to-Play|
|Speaker(s):||Nick van Vugt|
|Company Name(s):||Uken Games|
|Track / Format:||Business & Marketing|
|Overview:||VIP systems are incredibly important in the free-to-play market and not many companies are using them. With so many players having contributed financially to your title, it is critical to recognize and reward these players as a necessary recourse in sustaining and retaining player relations. In this talk, Nick will discuss the key takeaways from the first year of implementation and execution of a VIP system from scratch into Uken's largest active title: 'Bingo Pop'. Topics of discussion will include shortcomings and failures of the system, pain points along the way, as well as successes and major wins for the company as a whole.|