| Session Name: | The Importance of VIP in Free-to-Play |
| Speaker(s): | Nick van Vugt |
| Company Name(s): | Uken Games |
| Track / Format: | Business & Marketing |
| Overview: | VIP systems are incredibly important in the free-to-play market and not many companies are using them. With so many players having contributed financially to your title, it is critical to recognize and reward these players as a necessary recourse in sustaining and retaining player relations. In this talk, Nick will discuss the key takeaways from the first year of implementation and execution of a VIP system from scratch into Uken's largest active title: 'Bingo Pop'. Topics of discussion will include shortcomings and failures of the system, pain points along the way, as well as successes and major wins for the company as a whole. |
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