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The Number One Educational Resource for the Game Industry

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Profiling Casual/Core/Hardcore: Lessons Learned from 350,000 Gamers


Despite their frequent usage in the gaming industry and community, the terms "casual gamer" and "hardcore gamer" are highly contested and context-dependent. Instead of being prescriptive, Quantic Foundry will slice a large data set of 350,000 gamers using different assumptions and present the outcomes in terms of gender and age differences along with the resulting motivation profiles. For example, they can slice the data by self-identification with the labels such as "casual"/"core"/"hardcore", by gaming frequency, and even by different engagement levels within a specific game. The findings will complicate any simple definition of "casual" and "hardcore" while surfacing many unexpected relationships between demographics and gaming motivations. This is a data-driven talk where the Quantic Foundry team will leverage a large data set collected via the Gamer Motivation Profile that allows them to pivot between demographic variables, gaming motivations, and preferred game titles and franchises.

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  • GDC 2018
  • Nick Yee
  • Quantic Foundry
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  • Business & Marketing
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