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The Number One Educational Resource for the Game Industry

Session Name: 5 Year Journey to Predictability
Speaker(s): Sergei Vasiuk
Company Name(s): Wargaming
Track / Format: Business & Marketing

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Overview: Wargaming can deliver a 360-degree view of players by analyzing their interests and aggregating all Wargaming content. Using this data, Wargaming is able to predict the most interesting game for a particular player, in a particular time. After a five year journey (with many highs and lows), the Wargaming team was able to develop a communication system that interacts with players within 5 seconds after a battle. Personalized communication with players led Wargaming to increase of their game metrics up to 3 times compared to players who weren't contacted by a communication method as such. Come learn how Wargaming developed their system for interacting with players and how you can apply it to your game.

GDC 2018

Sergei Vasiuk

Wargaming

free content

Business & Marketing

Business & Marketing