This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Marketing Judo: How to Sell Your Indie Game|
|Company Name(s):||Butterscotch Shenanigans|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||How do you approach selling a product that no one needs, that solves no real problem, and has thousands of new direct competitors every day? What do you focus on, and what do you ignore? In this talk, Sam Coster of Butterscotch Shenanigans will expose some unintuitive lessons about the attention marketplace for games that will help you pare down your marketing activities to focus on what really moves the needle.|