GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Diary of a Modern PR Campaign: How to Plan Your Game's Promotion|
|Company Name(s):||Future Friends Games|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||While game PR campaigns used to follow roughly the same review cycle, many of the current industry changes like Early Access, Streamers/Youtubers, open development, summer sales and vastly increased number of game releases have completely transformed the variety and pillars of a modern PR planning. This talks aims to highlight current challenges of PR planning and provide best practice examples to show how these challenges can be overcome. The talk also entails practical elements including recommendations on tools, rough timelines and checklists to consider for each stage of the campaign.|