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Session Name:

Producer Bootcamp: Creativity and Processes: The Production Challenge of Mega Projects


Nouredine Abboud from Ubisoft Paris is the Senior Producer leading 'Ghost Recon Wildlands', a project 5 years in the making, involves 7 studios in 5 countries and has closing credits with more than 3000 names.In this lecture, Nouredine will share his experience of AAA development and answer big production and management questions that big games pose: how do you foster creativity in large-scale projects? How do you avoid losing creativity and the human touch, when overruled by the structure of large organizations? Creativity or processes ?Instead of creating more rigid processes, the development of major AAA games is calling for a revolution in the development process. Putting more human interactions at the core of game development is key. It's not just about agile development, it's about deliberately looking for ways to avoid size, automation and Taylorism from polluting the development process and resulting in creative failure.

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  • GDC 2018
  • Nouredine Abboud
  • Ubisoft
  • free content
  • Production & Team Management
  • Production