| Session Name: | Good Design Makes Happy Customers: A Microtransaction Design Primer |
| Speaker(s): | Crystin Cox |
| Company Name(s): | ArenaNet |
| Track / Format: | Design |
| Overview: | Game designers should be driving excellent microtransaction design for their games and yet what it takes to make well designed microtransaction items and systems remains poorly understood, which means business or marketing teams are often left to fill in the gaps. In this session, microtransactions will be examined through the lens of design, focusing on practical techniques for improving design quality in microtransactions. Crystin Cox will share her experience both leading microtransactions design efforts for games like 'Guild Wars 2' and 'MapleStory', and training designers to confidently and consistently design high quality microtransactions. |
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