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|Session Name:||'For Honor': From a Great Launch to a Challenging Live Period|
|Speaker(s):||Damien Kieken, Roman Campos Oriola|
|Company Name(s):||Ubisoft, Ubisoft|
|Track / Format:||Design|
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|Overview:||Roman Campos Oriola and Damien Kieken, respectively Creative Director and Game Director on 'For Honor', will share the story of their game as it travels from its Betas, through its launch, to its first post-launch year. This lecture will impart three major key lessons: 1) Preparing for War: A retrospective of the game's successful Betas and launch, when 'For Honor' became the latest "trendy multiplayer game you have to play." 2) The Clash: Dissecting 'For Honor's' post-launch hurdles, when the team came face to face with what they called the "Unpredictability Factor", from technical problems to community management. 3) Fighting Back: A look at how 'For Honor' addressed these challenges, when the team learned what it really means to rebalance features and game consumption, work hand in hand with the community, evolve competitive gameplay, create new content, adjust pipelines AND meet growing player expectations all while staying live.|