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Session Name:

Keeping Your Free-to-Play Game Fresh Through Live Operations


Hi-Rez Studios is a free-to-play, competitive-multiplayer games publisher. As their head of the global marketing, Veronique's role is to increase and retain players. To monetize both audiences in an effective, fair way, through analysis of game data and listening to player feedback. Live operations is a key tool in achieving player acquisition and retention and refers to the in-game content delivered to consumers to enhance their play experience. By looking at concrete examples of content implemented in Hi-Rez games, Veronique will share both the process behind these mechanics and the accumulated learnings, while clearly Illustrating what has and hasn't been effective with the audience along with recommendations for live-ops strategies and tactics.

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  • GDC 2019
  • Veronique Lallier
  • Hi-Rez Studios
  • free content
  • Business & Marketing
  • Business & Marketing