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|Session Name:||Content Design & Marketing Tactics for Successful Pre-Order Campaigns (Presented by Xsolla)|
|Company Name(s):||Xsolla, Inc.|
|Track / Format:||Business & Marketing|
|Overview:||This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers.|