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The Number One Educational Resource for the Game Industry

Session Name:

Content Design & Marketing Tactics for Successful Pre-Order Campaigns (Presented by Xsolla)

Overview:

This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers.

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  • GDC 2019
  • Alexander Menshikov
  • Xsolla, Inc.
  • free content
  • Business & Marketing
  • Business & Marketing
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