Session Name: | Content Design & Marketing Tactics for Successful Pre-Order Campaigns (Presented by Xsolla) |
Speaker(s): | Alexander Menshikov |
Company Name(s): | Xsolla, Inc. |
Track / Format: | Business & Marketing |
Overview: | This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers. |