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|Session Name:||Player Behavior Research Microtalks (Presented by Fair Play Alliance)|
|Speaker(s):||Fair Play Alliance Speaker|
|Track / Format:||Design|
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|Overview:||In a world of "live" games, and amidst an ever-expanding number of 3rd party platforms, not only are player populations growing and becoming more diverse, but HOW people play is fundamentally changing. It is critical, then, that game developers have a better understanding of both player motivations and subsequent in-game (and online!) behaviors. This session will feature a handful of speakers from the FPA at the forefront of research in the field of player behavior, in a series of "rapid fire" micro-talks, each lasting no more than six minutes. Come join for an insightful look at how better understanding player behavior ultimately results in a more positive experience for your community.|