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|Session Name:||Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors|
|Company Name(s):||Blizzard Entertainment|
|Track / Format:||Production & Team Management|
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|Overview:||Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games.|