| Session Name: | Narrative Nuances on Free-to-Play Mobile Games |
| Speaker(s): | Ryan Kaufman |
| Company Name(s): | Jam City |
| Track / Format: | Design |
| Overview: | Creating a compelling narrative can make or break a game and with mobile, the opportunities to play with narrative are endless. By considering things like screenshot sharing, frequent narrative payoffs for shorter session times and cliffhangers, writers and narrative leads can help a story come to life and in turn, drive engagement, retention and virality. |
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