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|Session Name:||Lessons from 'Duolingo': How to Make Learning Hard Things Easy|
|Company Name(s):||Duolingo, Inc.|
|Track / Format:||Design|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||'Duolingo' is the largest platform for learning languages in the world, with over 300 million users. It's the most downloaded education app on iOS and Android. Its success is largely attributed to its ability to turn learning into a game that keeps users coming back. However, teaching hard things and keeping users engaged is often at odds. In this talk, Karin Tsai will explain how 'Duolingo' created an experience that caters to all sorts of learners while keeping retention numbers up and improving learning outcomes. Attendees will get a crash course covering Duolingo's six years of lessons learned on its way to becoming the world's most popular education app.|