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Session Name:

Did You Have Fun? Analytics in 'Call of Duty'


Games are meant to be fun right? But how do you measure fun? How do you quantify emotion? Well you can start by simply asking people. In this talk, Activision's Lead Data Scientist, Dylan Rogerson, will share how the 'Call of Duty' Analytics Team turned in-game fun surveys into actionable insights, predicting what factors (such as disconnecting from the game, playing with certain maps, individual and team performance) would lead to players having a fun game. Through this lens you can also begin to turn insights like these into game design focused experiments with fun as the key measurement.Dylan will also go over proper survey design, analytic techniques that account for debiasing, identifying a good experiment and of course, what leads to a fun game of 'Call of Duty'.

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  • GDC 2019
  • Dylan Rogerson
  • Activision
  • free content
  • Programming
  • Programming
  • Design
  • Design