You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: A Deep Dive into the 12 Motivations: Findings from 400,000+ Gamers
Speaker(s): Nick Yee
Company Name(s): Quantic Foundry
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: This is a data-driven talk based on survey data from 400,000+ gamers. Quantic Foundry's Co-founder and Analytics Lead, Nick Yee, will take a deep dive into each of the 12 motivations in the Gamer Motivation Model to 1) describe their psychological underpinnings, 2) identify specific game mechanics/features they are linked to, 3) provide specific game examples along the spectrum of the motivation, and 4) surface idiosyncratic aspects of the motivation (e.g. gamers in China are much more driven by this motivation).

GDC 2019

Nick Yee

Quantic Foundry

free content

Business & Marketing

Business & Marketing

Design

Design