You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Pre-Marketing Marketing: A Guide to Games Market and Competitor Research
Speaker(s): Victoria Tran, Dana Trebella
Company Name(s): Kitfox Games, Spoke & Wheel Strategy
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: How can you tell if your *amazing* game idea is... actually good? How can you know if it has any sales potential or marketing viability? Successful games need more than just an interesting idea and technical expertise. This is day 0 marketing, broken down. Learn how to gauge if your game idea is one worth pursuing and how to make it stand apart from the crowd via proper market research, creating a competitor analysis, and putting it together in a positioning document. No vague generalizations - this talk is a complete guide on how two industry professionals from both a PR company (Dana Trebella, Spoke and Wheel Strategy) and independent studio (Victoria Tran, Kitfox Games) prepare their games for success.

GDC Summer 2020

Victoria Tran

Kitfox Games

Dana Trebella

Spoke & Wheel Strategy

free content

Business & Marketing

Business & Marketing