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|Session Name:||Incorporating Subscription to Increase Overall In-Game Revenue|
|Track / Format:||Business & Marketing|
|Overview:||The mobile game space is changing at an alarming rate and developers need to shift gears to keep up. The "traditional" free-to-play business model is going the way of the dinosaur with ever-increasing competition; this requires a change in model. Enter: subscriptions. Ludia adopted the Subscriptions in their games in 2016, and are leaders in integrating the subscription model into their Freemium titles. In this session, Ludia's Senior Producer will share their learnings and best practices so that you can increase retention, LTV and revenue by 15% or more.|