What should you do as a solo game developer or small studio in a relatively quiet part of the world? The Game Bakery is a Dutch collective of 16 small studios who banded together under one roof to help each other grow. In this talk, two of the founders offer a candid view of the deliberations, problems, and solutions involved in the process of launching and maintaining a game developer 'collective' or collaborative co-working space. nnThey'll talk about how individual companies benefit from a collective representation with press, government and institutions, how sharing facilities lowers costs, and how recruiting from the collective's member pool allows flexible up or down scaling. Also discussed: how the organization amplifies less-represented voices, how to balance the greater good of the collective versus the demands of your own business, and how to navigate minefields of politics and social intricacies that arise in a flat, single-location organisation.