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The Number One Educational Resource for the Game Industry

Session Name: Pre-Decisional Support: Accurate, Agile and Active Data Delivery
Speaker(s): Xia Lei, Zechen Xu
Company Name(s): Netease, NetEase
Track / Format: Production & Team Management

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Overview: Most game companies make daily decisions on production, operation, and iteration according to data provided by professional team. To further empower the business growth in an agile way, some multi-product companies are building data middle offices. Compared with normal data teams, data middle offices are steadier and more scalable. However, data middle offices do have their challenges. Product teams differ a lot in their wants and situations, making it hard for data middle office to manage the demands. nn Leihuo UX Data Team, the data middle office of Leihuo Studio, has served dozens of games and generated billions dollar by providing reliable data support. With this talk, they would love to share their experience in managing demands and architecting the team, which may inspire developers pursuing powerful data middle office.

Game Developers Conference 2021

Xia Lei


Zechen Xu


free content

Production & Team Management