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|Session Name:||How Great Key Art Can Lead to Doubling Marketing Numbers|
|Speaker(s):||Alex Van Lepp|
|Company Name(s):||Graffiti Games|
|Track / Format:||Business & Marketing|
|Overview:||This talk shares the effectiveness of good key art and why your studio should allocate resources to ensure your Steam banners are attracting visitors and converting these people into Wishlists and purchases. Graffiti will share examples of key art changes that the company made in 2020, and how making these changes resulted in doubling daily visitors and daily Wishlists, as well as improved Steam numbers during marketing beats for a more successful launch. nnThe Graffiti team will share the do's and don'ts when making key art, and how to effectively convert the art into the multitude of banner sizes.|