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The Number One Educational Resource for the Game Industry

Session Name: 2021 Player Engagement Trends in Mobile (Presented by Vungle)
Speaker(s): Kalle Heikkinen
Company Name(s): GameRefinery by Vungle
Track / Format: Business & Marketing

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Overview: In this session Kalle Heikkinen, Senior Game Analyst at GameRefinery by Vungle will discuss 2021 Player Engagement Trends in Mobile, including:The hybridization of mobile games' gameplay to attract players in the post IDFA redefined targeting landscape.The evolution of social to provide players with ever more engaging social experiences both in and outside of core gameplay.How IP-cross over events are an increasingly effective way to attract and retain players.

Game Developers Conference 2021

Kalle Heikkinen

GameRefinery by Vungle

free content

Business & Marketing

Business & Marketing


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